News Archive 25/26
BRANDS AT SHOPS 1ST TRY 2026!
2025-10-13 12:42
The brand registration phase is complete – the line-up is set! A total of 82 brands will be part of SHOPS 1ST TRY, ranging from core brands to big players – everything’s represented. That means: plenty of brand diversity, fresh ideas, and new inspiration for the upcoming season. 👉 Check out all participating brands in the current Brandlist.
SHOPS 1st TRY 2026 – January 18–20 in Hochfügen!
2025-08-01 15:48
The date has been set for a while now – but have you already locked it into your calendar? Just to be sure, here it is again, along with a few important deadlines: The next SHOPS 1st TRY will take place from January 18 to 20, 2026, in Hochfügen, Zillertal. The booking deadline for exhibiting brands is September 19, 2025, and shop registration opens on November 7, 2025. Our tip for all shops: Register within the first three weeks to grab the Early Bird Package – including 2×2-day lift passes and drink vouchers for two crew members. Valid for all sign-ups completed by November 28, 2025. Good times ahead with riding, testing, talking shop, and high fives – you definitely don’t want to miss the most laid-back business meeting of the year. See you in Hochfügen!
Short Report: New Location Brings Even More Internationality!
2025-02-19 18:58
SHOPS 1st TRY 2025 reached new heights with 87 exhibiting brands and 246 participating shops from 39 countries. A new participation record of 1,284 people resulted in over 3,300 daily visitors (+10.3% compared to the previous year). The brands recorded over 10,000 demo rentals. In short, Hochfügen, as the new venue, provided the perfect conditions for the world's largest B2B event in the snowboard industry. Relive the best moments: Scroll through the highlights and best pictures from 2025 and take a look back at SHOPS 1st TRY history. A huge thank you to all shops, brands, media, and partners for being part of this event and making it unforgettable. We look forward to seeing you again next year. Save the date: SHOPS 1st TRY will be back in Hochfügen from January 18–20, 2026!