Area and Arrival

The new home of SHOPS 1st TRY is split into two locations: The Test Area and Indoor Area are situated in the fantastic, snow-reliable wintersports resort of Hochfügen, at an altitude of approximately 1,500m. Accommodations are in Fügen, located in the Zillertal valley, just a 15-minute drive below Hochfügen. The town of Fügen is also where the SHOPS 1st TRY parties will take place on Sunday and Monday, and the Industry Dinner on Saturday.

Fügen is easily accessible from all directions. It's only a 10-minute drive from the Wiesing/Zillertal/Jenbach motorway exit. Fügen is just 1.5 hours away from Munich, and only 45 minutes by car from Innsbruck. Therefore, if needed, the nearest airports are Innsbruck or Munich.

Fügen is also well connected by public transport. For train travelers, the destination station is Jenbach, from where you can easily reach your accommodation by the Zillertalbahn or a public bus (some accommodations offer a free shuttle service). From Innsbruck or Munich airports, the reliable Four Seasons airport shuttle will conveniently bring you to Fügen in the Zillertal. Click here for more travel information.

To reach the Indoor and Outdoor Demo Area and the lifts in Hochfügen, it's about a 15-minute drive. We recommend taking the ski bus or the specially arranged SHOPS 1ST TRY shuttle buses, which run regularly between Fügen and Hochfügen. Click here for the bus timetable!