News Archive 23/24
The biggest Snowboard B2B...
The biggest snowboard-business get together anywhere on the planet. - We're not the ones claiming that, it's what Europe's largest Boardsport B2B medium, the Boardsport SOURCE Magazine, says about the SHOPS 1st TRY. We let the facts speak: At the 13th SHOPS 1st TRY, there were 1177 participants from 30 countries. 5206 products from 85 brands were available for testing and the digital Event Controlling System CANDY recorded 8390 test operations during the three-day event. Last but not least, the dimensions of the outdoor area measuring 2400 square meters and the indoor area measuring 1548 square meters have as well outperformed all "Pre-Corona" figures. The SFT is back, bigger, better and stronger than ever before, now known as "Clearly the biggest snowboard-business get together anywhere on the planet.
Eight new brands join the line-up!
In total, 83 brands are now presenting their products for the upcoming year at SHOPS 1st TRY 2024. Alongside eyewear manufacturers such as 100%, Spektrum, and Chpo, the clothing brand Beyond Medals, the renowned EgoCam manufacturer GoPro, the accessory brand HAE (formerly Hä?), and the sunscreen brand Sun Bum are also showcasing their collections. Also exciting is the news of the addition to the Snowboard Hardware category: Tur Snowboards from Sweden is also on board. Sign in to SHOPS 1st BASE to discover more about these new brands!
GET READY! - Registration Starts on November 1st!
Our brand-new registration tool will be launched on November 1st. But you can start preparing now: Registering for SHOPS 1ST TRY 2024 will no longer be available through this website as it has been in the past; instead, you'll use the new platform, SHOPS-1st-BASE.com. If you haven't already created an account on the BASE for your shop, it's time to do so. You can go ahead and set up your shop account for free, and starting on November 1st, you can easily log in, click a few buttons, and you'll be all set for SHOPS 1ST TRY 2024. With 76 brands attending, we're excited to welcome you!
Save The Date: January 21-23, 2024
At the end of January the snowboard business world will meet in Alpbachtal for the 13th SHOPS 1ST TRY. Mark the date in your calendar or even book your accommodation in Alpbach now already, because the next SHOPS 1ST TRY is coming for sure. If you're a snowboard shop, you simply can't afford to miss this event! We look forward to seeing you in 2024! - Stay tuned!
SFT 23 - done and dusted!
What an incredible event! Over the three days of testing, a total of 6555 test activities were recorded in the enlarged demo area of SHOPS 1ST TRY. 248 shops from 23 countries were represented, and if you count shop employees, industry staff, media and event staff there were 1075 people in total who visited SHOPS 1ST TRY 2023. With almost ideal snow conditions (there was 40cm of fresh snow on the mountain at the last minute) and slopes in perfect shape, there was an exuberant mood among all participants. After an enforced break of two years, the world's biggest snowboarding b2b event could finally take place again, and the stoke of everyone getting back together among all participants was off the charts. This energy is what makes the event so special and gives us the strength to try to make SHOPS 1ST TRY even better every year! We look forward to seeing you in 2024 - SAVE the DATE: January 21-23, 2024
SFT becomes even greener!
Thanks to a new co-operation with the Austrian doormat manufacturer, Kleen-Tex, SHOPS 1ST TRY is reducing even more waste. In the future, Kleen-Tex doormats will add flair to the Highlight Exhibition Dinner in the Congress Centre. In comparison to the single-use trade show carpets used in the past, which had to be thrown away after the event, the new Kleen-Tex doormats will be reused every year. Thanks to green catering, reusable exhibition stands, functioning waste separation system and its own "cup washing system" for drink cups in the outdoor area, SHOPS 1ST TRY already meets the guidelines for the Austrian "Green Meeting" certificate. The cooperation with Kleen-Tex makes the event one of the most environmentally friendly trade fairs in the sporting goods industry.