Costs & Benefits
Participation in SHOPS 1ST TRY offers European snowboard retailers an unbeatable opportunity to test and compare the latest products for the 2025/26 season. If you register before December 6, 2024, you will benefit from our Early Bird Package, which covers the costs for two people per shop. This package includes the event pass (for 3 days), a 2-day lift pass and snacks while stocks last at the After Shred (Sun and Mon) for all visitors. Even if you register after December 6, 2024, event passes are always free for snowboard retailers. In addition, discounted prices for lift passes are available to retailers who register after this date. Registration takes place via the SHOPS 1ST BASE platform. As soon as you have created an account and your identity as an active snowboard retailer has been verified, you can register yourself and other employees from your shop for the event.
Shops from european countries
The snowboard industry invites up to 4 people from your shop (relevant purchasing staff) to benefit from the following:
- Free event pass for all 3 event days (includes access to both the Outdoor and Indoor Demo Areas)
- Complimentary snacks** at the Aftershred Gathering on Sunday and Monday in the Indoor Demo Area
- Discounted lift pass
Early Bird Advantage for European shops:
For shops that register before December 6, 2024, the snowboard industry will cover the cost of two 2-day lift passes per shop. In addition, a shop receives up to 10 free garage drinks when registering.
**(While supplies last.)
Shops from non-european countries
If your snowboard shop is located outside Europe, you can still register for the SHOPS 1ST TRY event. To do this, you must first create a (free) SHOPS account on SHOPS 1ST BASE. As soon as your account is activated, you can register for the event.
- Free event pass for all 3 event days (includes access to both the Outdoor and Indoor Demo Areas)
- Complimentary snacks** at the Aftershred Gathering on Sunday and Monday in the Indoor Demo Area
- Discounted lift pass
**(While supplies last.)
Distributors/sales agents of exhibiting brands
To participate in SHOPS 1ST TRY, you must create an account for your distribution company on SHOPS-1st-BASE.com. As soon as the account has been activated, you can register yourself and other employees of your distribution company. If you have at least one brand in distribution exhibiting at the event, you will receive the event pass for you and your employees at a discounted price.
- Event pass: If at least one brand in your sales organization is participating in the event, the event pass will cost you €25 per day (instead of €125 (includes access to both the Outdoor and Indoor Demo Areas)
- Complimentary snacks** at the Aftershred Gathering on Sunday and Monday in the Indoor Demo Area
- Discounted lift pass
Exhibiting brands can invite distributors with their free contingent. The number of free event passes and lift tickets depends on the stand size as described in the concept and registration form. Ask your contact person at the brand whether there are still places available in their free contingent.
**(While supplies last.)
Employees of the participating brands
Employees and members of the exhibiting brands are registered via the brand profile on SHOPS-1st-BASE.com. The Brand Admin can add any number of employees to the company account on the BASE and then register them for the SHOPS 1ST TRY. The prices and services depend on the size of the stand booked. For more information, please contact your SHOPS 1ST TRY contact person at the company headquarters. The following prices apply for additional staff and persons belonging to the company:
- Event pass: €25 per day (includes access to both the Outdoor and Indoor Demo Areas and complimentary snacks** at the Aftershred Gathering on Sunday and Monday in the Indoor Demo Area)
- Discounted lift pass
**(While supplies last.)
B2B persons from non-exhibitors & business people from the snowboard industry
Do you work in the snowboard business and neither own a shop nor work for a company that exhibits at SHOPS 1ST TRY?
Then create an account as OTHER on SHOPS 1ST BASE. As soon as your identity has been verified*, you can register for the SHOPS 1ST TRY via SHOPS 1ST BASE and benefit from discounted lift tickets and other advantages.
- Event pass per person/day: €125 (valid for the indoor & outdoor demo area)
- Complimentary snacks** at the Aftershred Gathering on Sunday and Monday in the Indoor Demo Area
- Discounted lift ticket
* The organizer reserves the right to refuse persons who are not directly involved in the snowboard business.
**(While supplies last.)