From Sunday January 18, 2026 to Tuesday January 20, 2026. As a snowboard retailer, you are free to choose which days you would like to take part in the event. We will endeavor to schedule the event so that it does not clash with other retail events. For a better overview, you can find more trade fairs and on-snow demos in the calendar below.

The SHOPS 1^ST TRY is designed exclusively for snowboard retailers, specifically shop owners, buyers and others associated with purchasing. In addition to snowboard retailers, the most important German-speaking and European snowboard media are also cordially invited.

Business people from the snowboard industry who are neither retailers nor exhibiting companies pay a participation fee of €149 per day. The organizer reserves the right to refuse persons who are not directly related to the snowboard business.

Consumers will not be admitted to SHOPS 1^ST TRY under any circumstances.

In all cases, prior registration via the SHOPS-1st-BASE.com platform is mandatory. Admission without prior registration cannot be guaranteed for retailers, B2B customers or media.

Retailers from European countries:
To register for the SHOPS 1^ST TRY, your shop must have an account on SHOPS-1st-BASE.com. Creating an account is free of charge for snowboard retailers. Once your status as an active snowboard retailer has been verified, your account will be activated, allowing you to register yourself and other employees from your shop (Registration is open from November 7, 2025).

All other retailers:
If you are not a European snowboard retailer, you will need to create a (free) account on SHOPS-1st-BASE.com. Once the account is activated, you can register for the SHOPS 1^ST TRY and purchase discounted event passes, lift tickets and dinners.

Distributor/ Agent:
As a distributor or agent, you must create a (free) account on SHOPS-1st-BASE.com for your distribution company. Once the account is activated, you and other members of your sales organization can register for SHOPS 1^ST TRY. If at least one brand in your sales organization is participating in the event, the event pass will cost you €27 per day (instead of €149). Exhibiting brands have a certain quota of free event passes.

Industry partners:
As an industry partner exhibiting at SHOPS 1^ST TRY, you have a certain number of event passes for your employees and distributors, depending on the size of your stand. You can register yourself and your employees and distributors for SHOPS 1^ST TRY via your brand's SHOPS 1^ST BASE account.

All other interested parties (including industry representatives from companies not participating in the event, snowboarding agencies, and individuals working in the snowboarding business) are invited to create a OTHER account on SHOPS-1st-BASE.com to register for SHOPS 1^ST TRY.

Online registration for the event is open until one day before the event on SHOPS-1st-BASE.com. As a shop, we recommend registering before November 28, 2025, so you can take advantage of our Early Bird Package for two people. Included in the package: a free 2-day lift pass, 5 Garage Drinks, and complimentary snacks** at the After Shred on Sunday and Monday.

Even if you register as a snowboard retailer after November 28, 2025, you will still benefit from free event passes. Retailers who register after this date will still have access to discounted lift tickets and a complimentary snack** at the After Shred. We look forward to seeing you there!

**(While supplies last.)

Cost-effective - The snowboard industry invites you and a colleague from your shop to enjoy a 2-day lift pass, After Shred Get-Togethers and other side events*. A total of up to four people (employees only) from your shop can take part in SHOPS 1^ST TRY. For shops, the 3-day event pass (which includes access to both the Outdoor and Indoor Demo Areas) is free of charge for the entire event.

*The free lift passes are only valid for EARLY BIRD registrations from retailers before November 28, 2025.

Time-saving - You can test and compare over 80 different brands in one place, with just one journey.

Accessibility - Whether you arrive by car (only 10 min from the motorway exit Wiesing/Zillertal/ to Fügen Ort.) or by plane (from the airports IBK or MUC), we are easy to reach. Plan your travels to Zillertal now!

Networking - Get to know the people behind the brands and exchange ideas with other retailers.

Flexibility - Choose two out of three days between Sunday January 18, 2026 and Tuesday January 20, 2026, or spend three days on-site, or visit us on just one day.

Competitive advantage - Get a head start on the competition: when others see the products for the first time, you've already ridden them!

Until November 28, 2025 each store gets up to 10 free garage drinks, but a maximum of 5 per person. These are redeemable at the bars throughout the SHOPS 1^ST TRY area.

You have the option of booking your accommodation directly through the Fügen-Kaltenbach Tourist Office - both for individuals and for groups. Please contact the dedicated SHOPS 1^ST TRY email address: sft@best-of-zillertal.at

Alternatively, you can book your accommodation directly via the booking platform of the Fügen and Region Tourism Association (www.best-of-zillertal.at) or via a platform of your choice, such as booking.com.

If you're looking for a 4-star hotel, we recommend our partner hotels in Fügen: Hotel Kohlerhof **** or Hotel Kosis****. Please send inquiries either to Mrs. Verena Heim at info@kohlerhof.com or to Claudia at info@hotel-kosis.at, using the code word SHOPS 1st TRY.

The cost of an event pass depends on the associated group of people. SHOPS 1^ST TRY participants receive discounted lift passes. You can find more information under costs and benefits.

A limited contingent is available for media representatives and editors in the snowboard sector. If you are interested in taking part, please send an e-mail to muck@munchiekonsilium.com.

After successfully registering, you will automatically receive an email with your registration confirmation, event pass, and, if applicable, your invoice.

Updated program information will be sent to you by email approximately two weeks before the event.

You can pick up your lift tickets and event wristbands on-site at the registration desk. To speed things up, please bring and show your event pass.

If you've already registered and you or your colleagues are unable to attend the event for unforeseen reasons, or if you need to make changes to your registration, please log in to SHOPS-1st-BASE.com and adjust your registration accordingly. Lift tickets and event passes can be canceled almost up until the last minute without any cancellation fees. As for your hotel reservation, the cancellation policies of the hotel or the booking platform you used will apply. Please make any necessary changes or cancellations to your accommodation independently.