About
The SHOPS 1ST TRY is a hybrid event, taking place during the day as an on-snow demo event and in the evening as an indoor highlight exhibition. The event is exclusively designed for snowboard retailers from across Europe. Its aim is to provide shop owners and buyers with the opportunity to test and compare products for the 2024/25 season before they place their orders.
This event was initiated by leading snowboard brands and the boardsport business magazine SOURCE. The concept and organization of SHOPS 1ST TRY are carried out by one of Europe's leading action sports agencies, the Munich-based munchie Konsilium GmbH.
Questions and answers
What benefits does SHOPS 1ST TRY give me as a snowboard retailer?
Cost-Effective – We invite you and a colleague from your shop to enjoy a free 2-day lift pass and dinner on one of the two evenings at CCA (Congress Center Alpbach)*. In total, up to four people (employees only) from your shop can participate in SHOPS 1ST TRY. Entry to the test area and CCA is free for shops throughout the entire event.
*The free EARLY BIRD PACKAGE is applicable only for retailer registrations before December 11, 2023.
Time-Saving – You can test and compare over 70 different brands in one place with just one trip.
Accessibility – Whether you're traveling by car (only 15 minutes from the Kramsach/Rattenberg/Brixlegg highway exit) or by plane (from the IBK or MUC airports), we are easy to reach.
Networking – Get to know the faces behind the brands and connect with other retailers.
Flexibility – Choose two out of three days between Sunday, January 21, 2024, and Tuesday, January 23, 2024, spend three days on-site, or visit us for just one day.
Competitive Advantage - Gain an edge over the competition: While others are seeing the products for the first time, you've already tested them!
Who can attend the SHOPS 1ST TRY?
The SHOPS 1ST TRY is exclusively designed for snowboard retailers, particularly shop owners, buyers, and other individuals associated with the purchasing process. In addition to snowboard retailers, the most prominent German-speaking and European snowboard media are also warmly invited.
Business professionals from the snowboard industry who are neither retailers nor exhibiting companies will be charged an entry fee of €125.00 per day (including entry to the evening event). The organizer reserves the right to reject individuals not directly affiliated with the snowboard business.
Under no circumstances are end consumers allowed entry to SHOPS 1ST TRY.
In all cases, prior registration through the SHOPS-1st-BASE.com platform is mandatory. Entry without prior registration cannot be guaranteed for retailers, B2B customers, or media.
How do I register for SHOPS 1ST TRY?
Retailers from European countries: To register for SHOPS 1ST TRY, your shop must have an account on SHOPS-1st-BASE.com. Creating an account is free for snowboard retailers. Once your identity as an active snowboard retailer has been verified, you can register yourself and other shop employees for SHOPS 1ST TRY. (Registration opens on November 1, 2023).
All other retailers: If you are not a European snowboard retailer, you must create a (free) guest account on SHOPS-1st-BASE.com. Once the account is approved, you can register for SHOPS 1ST TRY and purchase discounted event passes, lift tickets, and dinners.
Distributor/Agent: As a distributor/agent, you must create a (free) account on SHOPS-1st-BASE.com for your distribution company. Once the account is approved, you and other employees of your distribution can register for SHOPS 1ST TRY. If you represent at least one brand participating in the event, the event pass will cost you €25 (instead of €125) per day. Exhibiting brands have a specific quota of free event passes.
Industry Partners: As an industry partner exhibiting at SHOPS 1ST TRY, you have a specific quota of event passes for your employees and distributors based on your booth size. Through your brand's SHOPS 1st BASE account, you can register yourself, your employees, and distributors for SHOPS 1ST TRY.
All other interested parties (including industry representatives from non-participating companies, agencies in the field of snowboarding, and individuals involved in the snowboarding business) are warmly invited to create a GUEST Account on SHOPS-1st-BASE.com to register for SHOPS 1ST TRY.
What's the deadline to register as a shop for the SHOPS 1ST TRY?
Online registration for the event is open until one week before the event on SHOPS-1st-BASE.com. As a shop, we recommend that you register before December 11th, as you can take advantage of our Early Bird Package for 2 people until that date. This package includes a free 2-day lift pass and a complimentary dinner for both individuals.
But even if you register as a snowboard retailer after December 11th, you'll still benefit from free event passes. Additionally, retailers registering after this date will have access to discounted prices for lift tickets and dinners. We look forward to your participation!
What should I do if I need to cancel at the last minute due to illness or other unforeseen reasons?
If you've already registered and you or your colleagues are unable to attend the event for unforeseen reasons, or if you need to make changes to your registration, please log in to SHOPS-1st-BASE.com and adjust your registration accordingly. Please note that there may be cancellation fees for your booked dinner after a certain point. Lift tickets and event passes can typically be canceled almost up until the last minute. Regarding your hotel reservation, the cancellation policies of the hotel or the booking platform through which you made your accommodation reservation apply. Please take care of any necessary changes or cancellations of your accommodation independently.
Where should I book my accommodation?
You have the option to reserve your accommodation from the SHOPS 1ST TRY allotment directly through the booking link provided by Alpbach Tourismus GmbH, both for individuals and groups. This grants you access to top-notch service and personalized assistance at a cost of only €12.00 per booking!
- Room rates include breakfast and local taxes, and in some cases, half-board is available.
- You can request free quotes.
- There is a special free cancellation option available until Friday, November 30, 2023.
- You also have the option to purchase optional travel insurance directly through the provided link.
Alternatively, you can book your accommodation through the booking platform of Alpbach Tourismusverband (alpbachtal.at) or through a platform of your choice, such as booking.com.
When does SHOPS 1ST TRY take place?
It will be held from Sunday, January 21, 2024, to Tuesday, January 23, 2024. As a snowboard retailer, you are free to choose which days you would like to attend the event. We strive to schedule the event in a way that does not conflict with other retailer events. For an overview, you can refer to the calendar below, which shows additional trade shows and on-snow demos.
WHAT ARE THE PARTICIPATION COSTS FOR SHOPS 1ST TRY?
For Retailers:
If you register before December 11, the snowboard industry covers the costs for two people per shop (including the Event Pass, 2-day lift pass, and program). Additional slots for shop staff or the extension of stays for people within the complimentary quota can be added at reduced self-cost prices (up to a maximum of four people per shop).
- Event Pass: Free
- Lift Pass: €40.00 per day
- Dinner: €25.00 per person
B2B Visitors (non-exhibitors)
The organizer reserves the right to review registrations and, if necessary, reject them. Eligible individuals can participate at the following rates:
- Event Pass: €125.00 per day
- Lift Pass: €40.00 per day
Exhibitors
The number of free Event Passes and Lift Passes for staff is determined by the booth size (as per the concept and registration form). For additional staff and individuals associated with the company, the following rates apply:
- Event Pass: €25.00 per day
- Lift Pass: €40.00 per day
End Consumers
Under no circumstances are end consumers allowed access to SHOPS 1ST TRY.
Where do I get my event pass and lift ticket?
After successful registration, you will automatically receive an email with your registration confirmation, your Event passes, and, if applicable, your invoice.
Information about the current program and schedule will be sent to you via email approximately 2 weeks before the event.
You can collect your lift tickets and vouchers for the booked dinners on-site at the registration desk. It will be faster if you bring and show your Event pass.