News Archive 26/27
SHOPS 1ST TRY 2027 – JANUARY 17 - 19 IN HOCHFÜGEN!
2026-09-24 12:22
The date for the next SHOPS 1st TRY has been set for a while – but have you already added it to your calendar? Here’s a quick reminder of all the important dates: From January 17 to 19, 2027, the industry will meet in Hochfügen in the Zillertal Valley. The booking deadline for exhibiting brands was September 11, 2026. Registration for shops opens on November 9, 2026. It pays for shops to be quick: Anyone registering within the first three weeks will secure the Early Bird Package. It includes 2×2-day lift passes and drink vouchers for two crew members per shop. The offer is valid for registrations completed by November 20, 2026. Three days packed with shredding, checking out new products, shop talk and high-fives: SHOPS 1st TRY combines business with good times in the mountains. Don’t miss the most relaxed business meeting of the year – see you in Hochfügen!
SHORT REPORT: SHOPS 1ST TRY 2026
2026-03-09 20:32
For three days, SHOPS 1ST TRY once again put Hochfügen fully into snowboard mode.With perfect weather, next season’s products were tested, laps were taken together and direct exchanges with brands happened on snow.The energy was present throughout all three days – between runs, conversations on the mountain, panel talks and highlights like the One-on-One with Shaun White.Off the mountain, things kept going: from pub games at BAWA to DJ sets at Kosis and relaxed After Shred Gatherings, the days naturally came to a close together.In total, 1,461 participants from over 30 countries joined, including 265 shops.Check out the highlights in the SHOPS 1ST TRY History Gallery.SHOPS 1ST TRY returns to Hochfügen from January 17–19, 2027.