This year, The SHOPS 1^ST TRY Talks – hosted by Alba Pardo brings a series of curated panel talks to the INDOOR Demo Area.Across three days, together with leading industry voices we’ll dive into key topics shaping snowboarding today and tomorrow. On Sunday, the focus is on Women as Growth Drivers – Not Side Projects, highlighting the role of women as a real engine for growth within the industry. Monday turns to competition formats, exploring how different contest formats affect consumers, culture and the future of snowboarding. On Tuesday, the conversation shifts to storytelling, asking who is shaping snowboarding’s narrative today — and why this matters for the business.Sharp and focused conversations hosted by Alba Pardo, these talks aim to deliver real insights, honest discussion and perspectives that matter to the snowboarding industry.

The list keeps growing – the number of participating brands has now reached 87!We’re excited to announce that Fjell, DC, Quiksilver, Roxy, VonZipper, Black-Line and Bone Binding will also be part of the line-up.This makes the SHOPS 1^ST TRY 2026 line-up even more diverse and exciting – we’re looking forward to a great mix of brands at SHOPS 1^ST TRY 2026👉 Check out all participating brands in the current Brandlist.

The date has been set for a while now – but have you already locked it into your calendar? Just to be sure, here it is again, along with a few important deadlines: The next SHOPS 1st TRY will take place from January 18 to 20, 2026, in Hochfügen, Zillertal. The booking deadline for exhibiting brands is September 19, 2025, and shop registration opens on November 7, 2025.Our tip for all shops: Register within the first three weeks to grab the Early Bird Package – including 2×2-day lift passes and drink vouchers for two crew members. Valid for all sign-ups completed by November 28, 2025.Good times ahead with riding, testing, talking shop, and high fives – you definitely don’t want to miss the most laid-back business meeting of the year. See you in Hochfügen!

We are thrilled to be working with one of the most innovative manufacturers of gazebos. The tents from Ecotent are super quick to set up and impress with their versatility.The registration tent, the coffee tent, the main entrance and the entrance area to the indoor arena are presented in the new SHOPS 1st TRY design.Take a closer look at our new tents at SHOPS 1st TRY!Check out Ecotent: https://www.ecotent-faltpavillons.de

Registration for SHOPS 1^ST TRY 2025 is now open and the biggest B2B on-snow test event is taking shape:Register until November 28, 2025 via SHOPS 1^ST BASE and benefit from the early bird package for stores. Take a look at the FAQ and find out about accommodation, travel and the program. We can't wait to test the latest products and trends from over {{ brands }} with you in Hochfügen.

Without transformation, nothing evolves! SHOPS 1st TRY 2025 is getting an exciting update with a move to a new location. The new "Place to Be" is Hochfügen in the Zillertal.Hochfügen, a renowned snowboard and ski area, is famous worldwide for its reliable snow conditions and especially popular among freeriders. The town of Fügen, together with the Hochfügen area, opens up unprecedented opportunities to develop Europe’s largest B2B snowboarding gathering and on-snow test event to the next level.Mark your calendars: the dates remain January 19th - 21st, 2025. The final concept for the brands will be unveiled at the end of July, and invitations to the shops will be sent out by the end of October!

The biggest snowboard-business get together anywhere on the planet. - We're not the ones claiming that, it's what Europe's largest Boardsport B2B medium, the Boardsport SOURCE Magazine, says about the SHOPS 1st TRY. We let the facts speak: At the 13th SHOPS 1st TRY, there were 1177 participants from 30 countries. 5206 products from 85 brands were available for testing and the digital Event Controlling System CANDY recorded 8390 test operations during the three-day event. Last but not least, the dimensions of the outdoor area measuring 2400 square meters and the indoor area measuring 1548 square meters have as well outperformed all "Pre-Corona" figures. The SFT is back, bigger, better and stronger than ever before, now known as "Clearly the biggest snowboard-business get together anywhere on the planet.

Our brand-new registration tool will be launched on November 1st. But you can start preparing now: Registering for SHOPS 1^ST TRY 2024 will no longer be available through this website as it has been in the past; instead, you'll use the new platform, SHOPS-1st-BASE.com. If you haven't already created an account on the BASE for your shop, it's time to do so. You can go ahead and set up your shop account for free, and starting on November 1st, you can easily log in, click a few buttons, and you'll be all set for SHOPS 1^ST TRY 2024.With 76 brands attending, we're excited to welcome you!

What an incredible event! Over the three days of testing, a total of 6555 test activities were recorded in the enlarged demo area of SHOPS 1^ST TRY. 248 shops from 23 countries were represented, and if you count shop employees, industry staff, media and event staff there were 1075 people in total who visited SHOPS 1^ST TRY 2023.With almost ideal snow conditions (there was 40cm of fresh snow on the mountain at the last minute) and slopes in perfect shape, there was an exuberant mood among all participants. After an enforced break of two years, the world's biggest snowboarding b2b event could finally take place again, and the stoke of everyone getting back together among all participants was off the charts. This energy is what makes the event so special and gives us the strength to try to make SHOPS 1^ST TRY even better every year!We look forward to seeing you in 2024 - SAVE the DATE: January 21-23, 2024

ONE LOGIN - ALL BRANDS! Mit diesem neuen Service kannst du als Snowboardhänlder oder Vertrieb schon jetzt die 23/24 Produktneuheiten von (fast) allen SHOPS 1st TRY Marken angucken. Registriere dich kostenlos für die neue Plattform! Wir empfehlen dir direkt auf www.shops-1st-base.com zu gehen um dich optimal für den kommenden 1st TRY vorzubereiten.