SFT 23 - done and dusted!
What an incredible event! Over the three days of testing, a total of 6555 test activities were recorded in the enlarged demo area of SHOPS 1ST TRY. 248 shops from 23 countries were represented, and if you count shop employees, industry staff, media and event staff there were 1075 people in total who visited SHOPS 1ST TRY 2023. With almost ideal snow conditions (there was 40cm of fresh snow on the mountain at the last minute) and slopes in perfect shape, there was an exuberant mood among all participants. After an enforced break of two years, the world's biggest snowboarding b2b event could finally take place again, and the stoke of everyone getting back together among all participants was off the charts. This energy is what makes the event so special and gives us the strength to try to make SHOPS 1ST TRY even better every year! We look forward to seeing you in 2024 - SAVE the DATE: January 21-23, 2024