Register now
2024-11-08 12:35
Registration for SHOPS 1ST TRY 2025 is now open and the biggest B2B on-snow test event is taking shape:
Register until December 6, 2024 via SHOPS 1ST BASE and benefit from the early bird package for stores. Take a look at the FAQ and find out about accommodation, travel and the program.
We can't wait to test the latest products and trends from over {{ brands }} with you in Hochfügen.
Latest News
Warm welcome Ecotent at SHOPS 1st TRY 2025!
2024-12-30 12:45
We are thrilled to be working with one of the most innovative manufacturers of gazebos. The tents from Ecotent are super quick to set up and impress with their versatility. The registration tent, the coffee tent, the main entrance and the entrance area to the indoor arena are presented in the new SHOPS 1st TRY design. Take a closer look at our new tents at SHOPS 1st TRY! Check out Ecotent: https://www.ecotent-faltpavillons.de
Latest newcomer brands for SHOPS 1st TRY 2025
2024-12-30 12:42
The SHOPS 1ST TRY 2025 is shaping up to be the biggest yet, with 86 brands showcasing their latest innovations for the 2025/26 season. Alongside familiar names, we’re thrilled to welcome a lineup of fresh exhibitors, bringing exciting products and perspectives to the event. This year’s newcomers include Snowboard manufacturer Canary Cartel, Signal, and Technine. A new type of binding from Bone Binding and bottles from Swoam Bottles, as well as re-engineered protection gear from ruroc and cosy gloves by Deathgrip complete the variety of products Soon these brands will upload their products, make sure sign up to SHOPS 1st BASE to check them out in advance!
Register now
2024-11-08 12:35
Registration for SHOPS 1ST TRY 2025 is now open and the biggest B2B on-snow test event is taking shape: Register until December 6, 2024 via SHOPS 1ST BASE and benefit from the early bird package for stores. Take a look at the FAQ and find out about accommodation, travel and the program. We can't wait to test the latest products and trends from over {{ brands }} with you in Hochfügen.
Get Ready - Registration starts on November 6!
2024-10-03 09:54
The biggest snowboard business get-together on the planet is entering a new round. After the first snowflakes have already fallen, the SHOPS 1ST TRY is starts the new season with a fresh website! You can now find all the important information about travel, program, and location at shops-1st-try.com. Registration starts on November 6 via the SHOPS 1 st BASE. Register your shop early and secure the exclusive early bird offer until 6 December. Come to Hochfügen from 19 to 21 January and test the latest products from over 80 exhibitors!
New Location - Same Date!
2024-06-18 13:37
Without transformation, nothing evolves! SHOPS 1st TRY 2025 is getting an exciting update with a move to a new location. The new "Place to Be" is Hochfügen in the Zillertal. Hochfügen, a renowned snowboard and ski area, is famous worldwide for its reliable snow conditions and especially popular among freeriders. The town of Fügen, together with the Hochfügen area, opens up unprecedented opportunities to develop Europe’s largest B2B snowboarding gathering and on-snow test event to the next level. Mark your calendars: the dates remain January 19th - 21st, 2025. The final concept for the brands will be unveiled at the end of July, and invitations to the shops will be sent out by the end of October!
The biggest Snowboard B2B...
2024-02-26 22:53
The biggest snowboard-business get together anywhere on the planet. - We're not the ones claiming that, it's what Europe's largest Boardsport B2B medium, the Boardsport SOURCE Magazine, says about the SHOPS 1st TRY. We let the facts speak: At the 13th SHOPS 1st TRY, there were 1177 participants from 30 countries. 5206 products from 85 brands were available for testing and the digital Event Controlling System CANDY recorded 8390 test operations during the three-day event. Last but not least, the dimensions of the outdoor area measuring 2400 square meters and the indoor area measuring 1548 square meters have as well outperformed all "Pre-Corona" figures. The SFT is back, bigger, better and stronger than ever before, now known as "Clearly the biggest snowboard-business get together anywhere on the planet.
Eight new brands join the line-up!
2023-12-07 19:34
In total, 83 brands are now presenting their products for the upcoming year at SHOPS 1st TRY 2024. Alongside eyewear manufacturers such as 100%, Spektrum, and Chpo, the clothing brand Beyond Medals, the renowned EgoCam manufacturer GoPro, the accessory brand HAE (formerly Hä?), and the sunscreen brand Sun Bum are also showcasing their collections. Also exciting is the news of the addition to the Snowboard Hardware category: Tur Snowboards from Sweden is also on board. Sign in to SHOPS 1st BASE to discover more about these new brands!
GET READY! - Registration Starts on November 1st!
2023-10-25 15:27
Our brand-new registration tool will be launched on November 1st. But you can start preparing now: Registering for SHOPS 1ST TRY 2024 will no longer be available through this website as it has been in the past; instead, you'll use the new platform, SHOPS-1st-BASE.com. If you haven't already created an account on the BASE for your shop, it's time to do so. You can go ahead and set up your shop account for free, and starting on November 1st, you can easily log in, click a few buttons, and you'll be all set for SHOPS 1ST TRY 2024. With 76 brands attending, we're excited to welcome you!